Pride + Joy, Macy’s Pride Month celebration campaign, features a multitude of in-store fashion events, commemorative advertising and window displays, Pride merchandise in select stores, gift registry booths for couples in key cities, celebrity appearances, as well as sponsorship and employee participation in Pride parades across the country.
“Macy’s is proud to recognize and honor our LGBT employees and customers during Pride Month with our nationwide Pride + Joy campaign. These festive celebrations and community initiatives showcase our steadfast commitment to inclusiveness in all aspects of our business,” said Corliss Fong, Macy’s vice-president of diversity strategies. “During Pride Month and throughout the year, we will remain committed to supporting the LGBT community through a variety of initiatives including our long-standing partnership with the Human Rights Campaign.”
The highlight of Pride Month celebrations will be Macy’s employee participation in Pride parades in 20 markets nationwide, including the St. Louis Pride Parade, June 26. At many of these parades employees will fly a Macy’s red star balloon and will be distributing special Pride + Joy items to the crowds.
Macy’s long-standing commitment to the LGBT community goes beyond celebrations and extends to community support through various organizations that help better the lives of all LGBT Americans. From the Trevor Project to the Human Rights Campaign (HRC), America’s largest civil rights organization working to achieve LGBT equality, Macy’s demonstrates its core values with actionable support. Since 2007, Macy’s has scored 100% on the HRC’s Corporate Equality Index which recognizes companies for their record toward LGBT employees and customers.
As part of an enhanced partnership with the HRC this year, Macy’s will open special in-store shops at three stores – Macy’s Union Square (San Francisco), Macy’s Beverly Center (Los Angeles) and Macy’s West County Center (St. Louis), all of which will feature HRC merchandise, with 100% of the proceeds going towards the organization’s equality mission.
“This will be the 4th year that St. Louis Macy’s associates and executives have participated in the Pride Parade to support associate and customer diversity, celebrate the LGBT community, and show our pride that we work in an environment that supports inclusion and non-discrimination,” said Suzy Stone, VP Store Manager for Macy’s West County. “The number of participants has doubled since our first year. We are also proud that our Macy’s West County location was one of 3 stores across the country to be selected to carry Human Rights Campaign merchandise, with 100% of the proceeds going to HRC!”