The episode is titled The Final Frontier, an outer space theme, where bakers compete to have their tasty treats front and center at a VIP party honoring the first man in space. Additional information on the episode found at


In addition to his role as Director of Pastry and Baking at Jilly’s, Chef Shiller also plays the role of Executive Pastry Chef and Coordinator of Baking and Pastry Arts for St. Louis Community College at Forest Park, where he teaches classes in baking, pastry, chocolates and confectionary art. Shiller was named Teacher of the Year for St. Louis Community College Forest Park in 2010. This year, he received the Missouri Community College Association’s Excellence in Teaching Award and the National Institute of Staff and Organizational Development’s Excellence Award in 2011. Shiller graduated with honors from Johnson & Wales University in Providence, Rhode Island, with a Bachelors of Science in Baking and Pastry Arts.


His storied culinary career includes stints at the Trump Plaza Hotel-Casino, Trump Taj Mahal Hotel-Casino, and the Trump World’s Fair Hotel-Casino in Atlantic City, New Jersey; The Sagamore Resort near Lake George, New York; The Ritz-Carlton Amelia Island near Jacksonville, Florida; Ristorante Cantare, in Chicago, Illinois; the Westchester Country Club in Rye, New York, and the Boeing Leadership Center in St. Louis.


Holland brings nearly 30 years of culinary experience to Cupcake Wars, most recently as  executive chef at Jilly’s Cupcake Bar & Café, a title he has held since 2007. Prior to his role at Jilly’s, Holland spent six years as owner and chef of Babalu’s & Babalu’s Snack Shack, a full-service Pan Latin restaurant in St. Louis.  Holland co-founded Culinary Software Services, a software solutions provider for restaurant and foodservice operations in Boulder, Colorado, and most recently, founded Sun Drenched Foods, a line of sauces and spices distributed locally in St. Louis. Holland began his culinary path at the University of Missouri – Columbia, where he received a Bachelors of Science in Food Science & Nutrition. He also attended Johnson & Wales College in Providence, Rhode Island.


Jilly’s Cupcake Bar & Café owner Jill Segal couldn’t be more excited to see Shiller and Holland represent a St. Louis business on primetime television.


“I can’t wait to watch the show unfold along with the rest of our friends and family,” said Segal. “I’m thrilled beyond words that our chefs were chosen to compete.”The episode, competition details and outcome will on air on Tuesday, June 28, at 7:00 pm CST on Food Network.


About Jilly’s Cupcake Bar & Café


Since 2007, Jilly’s Cupcake Bar & Café has served up the best gourmet cupcakes and culinary creations this side of the Mississippi. Located in the heart of University City in suburban St. Louis, Jilly’s recipe for success includes combining the best ingredients, bakers and pastry chefs with lots of imagination to create a fun, food-filled sweet spot for the whole family. Oversized, filled cupcakes really reel them in, but diners also come in droves to feast on Jilly’s outstanding selection of savory breakfast, brunch and lunch items. For menus and more info,, find us on Facebook at or follow us on Twitter @jillyscupcake.