Going Green
The Meaning of Green
By Terry Winkelmann
When my partner and I opened Home Eco three years ago, the word “green” wasn’t at all established yet, at least around these parts. I reread my business plan recently, and in describing our idea for this strange new business, I used the word “green” only twice—and once was to describe the color of paint planned for the walls!
Trying to enunciate our vision for the store, we used terms like “low-impact living,” “sustainable lifestyle” and “planet-preferred products.” In one sense, it’s taken four decades for the environmental movement to catch on in the mass marketplace. In 1962, Rachel Carson wrote “Silent Spring” and drew our first attention to the growing use of chemicals in pesticides and their unintended effects on life.
Putting your best face forward
Look out, cosmetics aisle; there are new, healthier, greener choices in town
BY KELLEE K. SIKES
‘Green Drinks’ invite you to learn about green careers
BY TERRY WINKELMANN
I’ve been thinking lately about drive. What drives us to change? We’re at the point today, where after 30 or 40 years of debate, people seem to finally get it. The world we’ve created is damaging the world we were given. And metaphors aside, it’s truly only one world—not three, not two, just one. And since the industrial revolution, at least, we’ve been hell bent on trashing it.
Be the green you wish to see in the world
BY KELLEE K. SIKES
Is green a new economy fact or marketing spin fiction? Believe it or not, dear consumer, the power to decide is up to you.
Yes you, as in you and me and every consumer exchanging money for goods and services. No granola crunch here. As a fair trade capitalist and business strategist, I would not suggest you become a Freegan (even if it was on Oprah) or start a zero consumption lifestyle. If even 50 percent of us dropped out, 100 percent would face devastating results.
Is green fashion hypocrisy? We need truly green clothes
BY TERRY WINKELMANN
What are you wearing?
Where did it come from? What’s it made of? Is it fashionable, or comfortable? Or both?
When I was little I planned to be a fashion designer. I wrote to Bob Mackie after I learned he was the visionary behind those fabulous gowns that helped Cher become a monosyllabic superstar. Remember the thing with the black netting? Deadly.
