St. Louis shoppers looking for a way to “shop small” and “go local” this holiday season are encouraged to check out the Central West End on Saturday, Nov. 28, the date of this year’s Small Business Saturday.

While national retailers are gearing up for Black Friday, Central West End retailers are inviting shoppers to visit their stores for special sales and promotions to help them find the perfect gifts for family and friends. The Central West End — voted one of the nation’s top 10 neighborhoods — is incredibly walkable and offers visitors a variety of amenities and attractions to suit any taste.

“In the Central West End, we celebrate small businesses year round,” says Kate Haher, Executive Director of the Central West End’s North Community Improvement District. “We want to encourage shoppers to think outside the big box stores, and instead check out one of our numerous boutiques, galleries, antique shops and other specialty stores to find unique gifts for your loved ones this holiday season.”

Since 2010, 88 million people have shown up to “shop small” on Small Business Saturday at events around the country.

“The money visitors spend shopping in our district stays here, and it helps support some of St. Louis’ most elegant and eclectic businesses,” Chris Lanter, owner of 10denza, says. “Small Business Saturday is a great opportunity for small retailers to gain exposure and connect with the community, and it’s something we in the Central West End look forward to every year.”

Participating Central West End businesses include:

  • 10denza
  • Cassie’s Fragrance Boutique & Scent Bar
  • The Cup
  • Drunken Fish
  • Left Bank Books
  • Q Boutique
  • The Vino Gallery

Click here for the most up-to-date information about Small BusinessSaturday sales and promotions in the Central West End. V

Via Press Release

About the Central West End North Community Improvement District

The CWE Business Community Improvement District (NCID) was formed in 2010 in accordance with the Community Improvement District Act, a Missouri statute. The mission of the NICD is to enhance the District and the businesses it represents through a combination of physical improvements and promotional activities. Activities of the NCID are made financially possible through a 1 percent retail sales tax within the district, situated along the North Euclid Avenue commercial corridor from Lindell Boulevard to Washington Boulevard.

Learn more about the NCID and its activities at