Vital VOICE got its start following the shuttering of the venerable Lesbian and Gay News Telegraph (founded in 1981) in January 2000. St. Louis Network, LLC’s Pam Schneider recognized the importance of such a publication, and approached News Telegraph co-founder and editor Jim Thomas about coming on board a new media venture and in June 2000, Vital VOICE newspaper launched at Pridefest.
Vital VOICE newspaper continued until late 2009, when Schneider sold the Vital VOICE brand to St. Louis style guru and fashion editor, Darin “DSly” Slyman, who transformed the once community-focused newspaper into an LGBT life+style magazine.
In September, 2013, Slyman and his staff rebranded Vital VOICE, featuring a complete overhaul of the look and the style of the publication. Since the rebrand, Slyman also expanded distribution to the Kansas City, MO market, making Vital VOICE Missouri’s premier LGBT life+style source.