Over the next nine years Schneider raised the bar for LGBT journalism in St. Louis with the help of long-time editor, Nancy Larson. This was epitomized in 2004 when nine of the Democratic presidential candidates, including nominee Sen. John Kerry, granted exclusive interviews to the publication.
In 2009 Schneider sold the Vital VOICE brand to St. Louis style guru and fashion editor, Darin "DSly" Slyman who immediately shut down production and hunkered down with Senior Writer, Colin Murphy and Office Manager, Tess Tulley to rebrand the longtime publication into something St. Louis had never seen before.
Relaunched as a magazine format in January 2010, Vital VOICE magazine is today's omnimedia publication and information source serving and celebrating the St. Louis LGBT life/style and community.
